UTM Builder

The UTM Builder creates tagged campaign URLs for free by adding UTM parameters, so your analytics can attribute every click to the right source, medium and campaign.

What are UTM parameters?

UTM parameters are tags added to a URL — such as utm_source, utm_medium and utm_campaign — that tell analytics tools where your traffic came from. Consistent UTMs let you measure which channels, ads and posts actually drive visits and conversions.

How to use the UTM Builder

1. Enter your destination URL.
2. Fill in the campaign source, medium and name.
3. Copy the generated UTM-tagged URL.

Key features

• Free campaign URL builder
• Standard UTM parameters for all analytics tools
• Cleaner, consistent tracking
• No sign-up required

Related tools

URL Parser · URL Encode · QR Code Generator

Frequently asked questions

Is the UTM Builder free?

Yes, it is free with no account required.

Which parameters can I set?

Source, medium, campaign, term and content.

Do UTMs work with any analytics tool?

Yes, UTM tags are recognised by all major analytics platforms.

Will UTMs change my page?

No, they only add tracking data to the link, not the page itself.